LeBron James was named an NBA All-Star 11 times, and he was a Finals MVP two seasons in a row. He's one of the most recognizable people on the planet, and he loves to drive his Kia K900.
To share his enthusiasm for the K900, LeBron has been recording a series of witty promotional videos.
An Ad Campaign That Offers the Truth
These clips are part of an extensive campaign called "The Truth" that will continue through the current NBA season. Its genesis came in 2014, when LeBron tweeted that he loved the K900; indeed, LeBron maintains he drove this vehicle long before he was hired as a company spokesperson.
Unfortunately, some social media users doubted that tweet, and for whatever reasons, they couldn't picture him behind the wheel of this sedan and expressed this opinion online. The "Truth" ads have fun with those suspicions; in each of them, an announcer reads a skeptical real-life tweet, and LeBron humorously responds to it before climbing into his K900. Thus, the truth is told.
Of course, LeBron knows what he's talking about when endorsing a vehicle: He's a true car expert and a collector of automobiles.
A Sedan That's as Cool as LeBron
Asking LeBron James to appear in ads is just one way Kia has reinvented public conceptions about luxury sedans. It also packed the K900 with bold and exciting features such as:
- A 3.8-liter V6 engine that produces 311 horsepower.
- A panoramic sunroof.
- Plush, comfy leather seats.
- A 9.2-inch touchscreen.
- A top-quality audio system.
- LED lights.
- Shark fin antenna.
- A sleek, updated front grille.
- 19-inch alloy wheels.
Plus, with the K900, you can choose among three stylish trims: the V6 Premium, the V6 Luxury and the V8 Luxury.
At 3Birds Template, we only sell exceptional and reliable vehicles, and we value each of our customers. Contact or come see us at your earliest convenience to learn more about the Kia K900 or to take one for a spin.
Image: Kia
