GMC continues to receive high praise from new car and truck buyers for its premium trucks and SUVs. For the fourth year in a row, GMC has earned the Kelley Blue Book® Brand Image Award for “Most Refined Brand.”

Prestigious honor reflects real drivers’ opinions

Kelley Blue Book® taps into more than 12,000 in-market new-vehicle shoppers every year for its online brand and model perception study. The Kelley Blue Book® Strategic Insights Brand Watch study provides vital information regarding purchase influencers, brand and model familiarity, and loyalty.

“Receiving the Most Refined Brand award for a fourth consecutive year reflects GMC’s commitment to our core brand pillars,” said Duncan Aldred, global Buick and GMC vice president. “Consumers appreciate GMC’s ability to deliver bold, capable and precisely crafted vehicles that fit their lifestyle.”

Denali continues to impress

In past years, Kelley Blue Book® has recognized Denali, GMC’s premium sub-brand, for continuing to elevate overall perceptions of the GMC brand. According to Kelley Blue Book®, buyers recognize and appreciate the way GMC combines professional-grade capability with exceptional features. The Denali lineup accounts for 25 percent of all GMC sales.

“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book®’s website, KBB.com, naming GMC 2017’s Most Refined Brand,” said Jack Nerad, Kelley Blue Book® executive editorial director. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”

Come see the entire lineup of award-winning GMC trucks and SUVs at 3Birds Template.

Image Credit: GMC