With Kawasaki’s 50^th anniversary coming up in March 2016, the company has decided that it’s time to redesign its logo. The new signage sports Kawasaki’s name in white letters over a black background, with lime green stripes beneath. Kawasaki’s new logo should help it stand out from the crowd, and make it easier than ever for customers to spot Kawasaki dealerships.

As an American company, Kawasaki began in March, 1966 in an old meat warehouse in Chicago. The company had no customers, distribution networks, or brand recognition, but with hard work and determination—and a willingness to supply high-octane fun—Kawasaki quickly took off as a brand. The Mach III 500cc two-stroke triple helped Kawasaki make its name on the global stage, and by 1973, when Kawasaki introduced the four cylinder 900cc Z1, the company was a motorcycle powerhouse.

In that same year, Kawasaki increased the number of ways it could assist its customers in letting the good times roll by pioneering the personal watercraft market. The JET SKI® was the first commercially successful personal watercraft, and between it and Kawasaki’s ATVs and Side by Side vehicles, there were few powersports vehicles that Kawasaki didn’t start making.

But the company got its start manufacturing motorcycles, and we’re big fans of motorcycles at 3Birds Template. We bet you are too. If you’d like to check out Kawasaki’s new logo for yourself, be sure to stop by the dealership and tell us what you think about it. 

Image: Kawasaki Motors Corp., U.S.A