Two of DC Comics' legendary heroes are currently duking it out on the big screen in Batman v Superman: Dawn of Justice. FCA US LLC joined with Warner Bros. Pictures in a more mutually beneficial partnership to support this motion picture event. The unique partnership includes the special-edition 2016 Jeep® Renegade Dawn of Justice model and a series of blockbuster-worthy branded television spots.
A Renegade for the hero in all of us
The Jeep Renegade Dawn of Justice Special Edition captures the dark allure and surprising depths of Ben Affleck's Bruce Wayne (AKA the Caped Crusader). The model is available in Granite Crystal or the exclusive new Carbon Black paint color and features 18-inch Gloss Black wheels with other Gloss Black exterior accents.
Special badging and a blacked-out interior further the Renegade Dawn of Justice's sense of style. But don't think the Renegade has gone Hollywood and forgotten its performance roots. This limited-edition model is based on the Renegade Latitude 4x4, so it comes standard with a 2.4-liter Tigershark engine, Jeep Active Drive 4x4, and Selec-Terrain with four drive modes. The vehicle also features the Popular Equipment Group, including remote start, power driver's seat, and dual-zone automatic temperature control.
The Jeep Renegade Dawn of Justice Special Edition is available now in a limited production run.
New commercials' highlight Jeep and Dodge's big-screen appeal
The Renegade Dawn of Justice edition also stars in "Into the Storm," a 30-second television spot now airing. The campaign features footage from the movie and speaks to that impulse in every Jeep driver to face the unknown head-on. As Alfred (portrayed by Jeremy Irons) tells Bruce Wayne, "You're not afraid. You like chaos. The madder, the better."
A second spot, launching in mid-March, features footage of the Dodge Challenge and Dodge Durango from the film. With the perfect blend of attitude and capability, these vehicles are just villainous enough to go head-to-head with any superhero.
Your adventure-ready vehicle awaits at 3Birds Template. Contact us today to find your perfect fit.
Image: FCA US LLC
