The 2018 Kia Optima is a sleek and sophisticated award-winning sedan that has always offered a strong value proposition. With a refreshed cabin and a host of new driver aids, the current-generation model makes that proposition even stronger.

When it comes to the 2018 Kia Optima, its accolades and competitive pricing are only a few of its many attractive qualities. At 3Birds Template, we’ve highlighted five of our favorite things about this new model.

1. Safety is standard

Rear parking sensors and blind-spot monitoring with cross-traffic alert are now standard on all trims. Kia’s Traction Control System (TCS) helps avoid wheel spin when accelerating, while Electric Stability Control (ESC) helps you maintain course with improved stability and control. These are just a few of the standard safety technologies on the 2018 Optima, and they’re designed to keep drivers confident and in control.

2. Turbocharged Engine

You’ll be pleasantly surprised by the power and efficiency of the new engine in the Optima. A 2.4-liter 4-cylinder comes standard on the base LX trim and new S trim, while the three higher-tiered trims are outfitted with a 1.6- or 2.0-liter turbocharged engine. All engine options translate to more power and impressive fuel economy.

3. Kia DRIVE WISE

Though safety features have already notched a spot on the list, Kia’s DRIVE WISE deserves a category of its own. From available Autonomous Emergency Braking (AEB) to the Lane Departure Warning System (LDWS), DRIVE WISE technologies are designed to alert you to potential accidents—and they may help you avoid them altogether. 

4. Connectivity

A 7-inch touchscreen display comes standard with subscription-free UVO connectivity. It offers smart infotainment as well as advanced voice-recognition, Android Auto™, and Apple CarPlay™.

5. Quiet, comfortable cabin

One of the first things you’ll notice about the 2018 Optima is its spacious, modern interior. Bold accents, soft-touch surfaces, and premium stitching line the interior. From the noticeably comfortable seats—available with heat and ventilation—to the practical 12-V outlets and USB port, you’ll bask in the comfort of this updated cabin.

To find out more about the 2018 Kia Optima, or to discover the other exciting vehicles in Kia’s lineup, call, contact us online, or visit us at 505 W. Franklin St., Chapel Hill, NC 27516 today.  

Image Credit: Kia